Is an African market suitable for my business?+
Suitability depends on demand, regulation, competition, achievable margins, logistics and risk. The pre-analysis tests these factors against your product and commercial objective before you commit significant capital.
How can I validate demand in Africa before investing?+
We combine available market evidence with buyer, distributor and institutional interviews, competitor checks, pricing analysis and—when appropriate—sample or offer testing.
What does a pre-market analysis for doing business in Africa include?+
It covers demand, customer segments, competitors, route to market, relevant regulation, import or operating requirements, indicative costs, logistics, major risks and a recommended next step.
What is the difference between Pre-Analysis, Market Entry Assessment and a Feasibility Study?+
The €300 Pre-Analysis is a fast desk-based screen: it identifies demand signals, competitors, indicative pricing, regulatory red flags and whether the idea deserves more work. The €600 Market Entry Assessment adds channels, a landed-cost view, an import and compliance checklist, a partner profile, limited remote validation and a 90-day entry plan. A Full Feasibility Study, from €1,500, is decision-grade: it can add primary interviews, demand sizing, a detailed operating and logistics model, financial scenarios, break-even analysis, a risk register and an implementation roadmap. Field research and private missions are separately scoped.
How much does market-entry research in Africa cost?+
Market Pre-Analysis is €300, Market Entry Assessment is €600 and a Full Feasibility Study starts from €1,500. The listed prices include VAT where applicable. Before invoicing, we confirm the product, country, sector, questions to be answered, available evidence, interviews, deliverables and timetable in writing.
How long does the analysis take?+
Market Pre-Analysis usually takes 5–7 business days, Market Entry Assessment 10–15 business days, and a Full Feasibility Study 3–5 weeks after the scope and required inputs are confirmed. Regulated sectors, hard-to-access data, multiple countries, field interviews or laboratory and legal work can extend the timetable; we identify that before invoicing.
Should I export or establish a local company?+
The right model depends on expected sales volume, local-content rules, service requirements, taxes, tenders, investment horizon and operational risk. The analysis compares the realistic options rather than assuming one structure.
Should I conduct a private business mission first?+
Usually, analysis should come first. A private mission is most useful when there is a defined hypothesis to validate, qualified people to meet or sites to inspect. It is a separately scoped optional service.