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01 / Commercial route

Analyse a Market

Pre-analysis, feasibility, regulations, demand, competition, costs and risks before you commit capital.

Pricing

Choose the right level of support

Compare the scope, timing and price before opening the full details.

A focused desk-based screen for one product, service or investment idea in one market.

  • Demand and market-potential indicators
  • Key customer segments and 3–5 relevant competitors
  • Indicative pricing, import and logistics observations
  • Regulatory and operational red flags
  • Risk summary and go / revise / stop recommendation
  • Concise report and 45-minute findings call

Does not include field interviews, legal or tax opinions, partner outreach, site visits or a financial model.

A practical route-to-market assessment for a company preparing a real commercial decision.

  • Everything in the Pre-Analysis
  • Customer, buyer and distribution-channel map
  • Expanded competitor and pricing benchmark
  • Indicative landed-cost and route-to-market comparison
  • Import, registration and compliance checklist
  • Ideal partner or distributor profile
  • Up to three remote market-validation conversations where access permits
  • 90-day market-entry action plan and findings call

Does not include paid datasets, laboratory testing, formal legal or tax advice, physical inspections, travel or direct partner scouting.

A decision-grade study with a scope adapted to the sector, country and proposed operating model.

  • Demand assessment and addressable-customer analysis
  • Primary interviews with relevant market participants where available
  • Detailed competitor, price and positioning review
  • Regulatory, import, licensing, tax and customs pathway
  • Sales-channel, distribution, logistics and operating model
  • Indicative cost, margin, break-even and scenario analysis
  • Risk register with mitigation measures
  • Recommended entry model, milestones and implementation roadmap
  • Management presentation and final report

Travel, fieldwork outside the agreed city, specialist legal opinions, technical testing, official fees and a private mission are quoted separately.

Prices include VAT where applicable. Reverse-charge rules may apply to eligible international B2B clients.

We confirm the scope first, then send a payment link or invoice—so you never pay for the wrong service.

Frequently asked questions

Is an African market suitable for my business?+

Suitability depends on demand, regulation, competition, achievable margins, logistics and risk. The pre-analysis tests these factors against your product and commercial objective before you commit significant capital.

How can I validate demand in Africa before investing?+

We combine available market evidence with buyer, distributor and institutional interviews, competitor checks, pricing analysis and—when appropriate—sample or offer testing.

What does a pre-market analysis for doing business in Africa include?+

It covers demand, customer segments, competitors, route to market, relevant regulation, import or operating requirements, indicative costs, logistics, major risks and a recommended next step.

What is the difference between Pre-Analysis, Market Entry Assessment and a Feasibility Study?+

The €300 Pre-Analysis is a fast desk-based screen: it identifies demand signals, competitors, indicative pricing, regulatory red flags and whether the idea deserves more work. The €600 Market Entry Assessment adds channels, a landed-cost view, an import and compliance checklist, a partner profile, limited remote validation and a 90-day entry plan. A Full Feasibility Study, from €1,500, is decision-grade: it can add primary interviews, demand sizing, a detailed operating and logistics model, financial scenarios, break-even analysis, a risk register and an implementation roadmap. Field research and private missions are separately scoped.

How much does market-entry research in Africa cost?+

Market Pre-Analysis is €300, Market Entry Assessment is €600 and a Full Feasibility Study starts from €1,500. The listed prices include VAT where applicable. Before invoicing, we confirm the product, country, sector, questions to be answered, available evidence, interviews, deliverables and timetable in writing.

How long does the analysis take?+

Market Pre-Analysis usually takes 5–7 business days, Market Entry Assessment 10–15 business days, and a Full Feasibility Study 3–5 weeks after the scope and required inputs are confirmed. Regulated sectors, hard-to-access data, multiple countries, field interviews or laboratory and legal work can extend the timetable; we identify that before invoicing.

Should I export or establish a local company?+

The right model depends on expected sales volume, local-content rules, service requirements, taxes, tenders, investment horizon and operational risk. The analysis compares the realistic options rather than assuming one structure.

Should I conduct a private business mission first?+

Usually, analysis should come first. A private mission is most useful when there is a defined hypothesis to validate, qualified people to meet or sites to inspect. It is a separately scoped optional service.